More than 35,000 people are expected to crowd into the Georgia World Congress Center this weekend, for a massive event described as a "gaming lifestyle festival."
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Dozens of U.S. colleges have offered varsity level esports competitions for years. But some schools are taking it a step further by adding courses as the industry's boom drives demand for professionals who know how to, for example, organize esports tournaments.
The crowd was electric, players were in the spotlight and the action came right down to the very end. It sounds just like one of the many sporting events you could see any weekend in Georgia; but looked quite a bit different.