First lady Jill Biden plans return to Atlanta, launching 'Women for Biden-Harris'

CHICAGO, ILLINOIS - JANUARY 11: First lady Jill Biden speaks during a roundtable discussion highlighting womens health research at University of Illinois on January 11, 2024 in Chicago, Illinois. (Photo by Kamil Krzaczynski/Getty Images)

First lady Dr. Jill Biden is heading back to the Peach State, marking her fourth recent visit. It's part of an effort to launch a new campaign, aimed at organizing and mobilizing female voters.

The Biden administration launched "Women for Biden-Harris" to help the president and Vice President Kamala Harris win a second term in the White House. Dr. Biden was tapped to lead the cause.

The first lady is expected to kick the campaign off with her fourth visit to Atlanta on March 1, the beginning of Women's HIstory Month. She'll follow up with trips to Arizona, Nevada and Wisconsin.

"Women put Joe in the White House four years ago, and women will do it again," Dr. Jill Biden said in a statement. "In our communities, women are the organizers, the planners, the mobilizers. We get things done. That’s exactly why we’re launching ‘Women for Biden’ now because when women organize, we win."

Dr. Biden has visited Georgia three times in the last six months, most recently addressing women's health earlier this month during remarks at the Morehouse School of Medicine's Women's Heart Healthy Luncheon at the Georgia Aquarium.

Last November, she visited Emory University as part of a White House effort to put an end to cancer.

The first lady also attended a memorial service in Atlanta for former first lady Rosalynn Carter.

Dr. Biden is expected to land at Hartsfield-Jackson Atlanta International Airport at 2:15 p.m. on Friday to speak at a political event scheduled for 3 p.m. However, they didn't offer any specific details about where the event would be held or who else would be in attendance.

The Associated Press reporter Darlene Superville contributed to this report.