White Claw to launch hard seltzer with higher alcohol content
White Claw announced a slow rollout of its newest beverage, White Claw Surge, which contains 8% alcohol as opposed to the traditional 5%.
The newest addition to the popular hard seltzer brand will be available this summer, according to an emailed statement.
The retail price for a can of White Claw Surge will be around $2.99 and the new flavors include blood orange and cranberry.
White Claw’s new White Claw Surge hard seltzer with 8% alcohol.
RELATED: White Claw rolls out another variety pack with 3 new flavors
Additionally, White Claw has introduced three new flavors for their traditional hard seltzer, including mango, strawberry, pineapple and blackberry.
The new White Claw Variety Pack Flavor Collection No. 3 is available where all alcohol is sold, nationwide, according to the company.
Marketed as a healthier alternative to beer or hard cider, White Claw was an ultra-popular drink of summer 2019. Sales of the low-calorie hard seltzer leapt up 283 percent year-over-year in July of 2020, netting more than $327 million, according to Nielsen data.
FOX News contributed to this report.