Major Hollywood studios start to weigh in on heartbeat bill

Netflix blinked first and now other major Hollywood studios say they may reevaluate filming in Georgia if the state's abortion law goes into effect. The state is known for its lucrative tax incentives for filming.

WarnerMedia, NBCUniversal and the Walt Disney Co. followed the streaming service's lead earlier this week, breaking a three-week silence from the big players in entertainment on the controversial law that would ban abortions once a fetal heartbeat is detected, which can be as early as six weeks.

"If the new law holds we will reconsider Georgia as the home to any new productions," read a statement from WarnerMedia Thursday.

Unless it's blocked in court, it is set to go into effect in 2020.

WarnerMedia productions currently filming in Georgia include the Warner Bros. film "The Conjuring 3" and the HBO show "Lovecraft County."

The company said that while working in a state or country, "doesn't mean we agree with every position" made by that territory or its leaders, "we do respect due process."

NBCUniversal later in the day chimed in too saying that it expects the, "heartbeat bills and similar laws in various states will face serious legal challenges and will not go into effect while the process proceeds in court," but, they added, "If any of these laws are upheld, it would strongly impact our decision-making on where we produce our content in the future."

Disney CEO Bob Iger told Reuters Wednesday that it would be difficult to continue filming there if it becomes law. Iger said that the company has heard from people who say they won't work there should the law take effect.

Georgia has become known as "Hollywood of the South" or "Y'allywood," and is home base for productions as big as Marvel Studios' superhero blockbusters and shows like "Stranger Things" and "The Walking Dead," which contribute to more than 92,000 jobs in the state.

Although individuals in Hollywood had been vocal on the matter and smaller production companies had weighed in on plans to boycott, pull productions or donate money to help organizations fighting the law, as J.J. Abrams and Jordan Peele pledged to do with "Lovecraft County," the silence from the big players was conspicuous.

Many Georgians, from politicians to the people who work on film sets, worry about the adverse effects of the law. Georgia's Democratic lawmakers and local film workers have urged Hollywood to keep production in the state. Boycotts, some say, are not the response they're looking for.

And so far only a few tangible productions have uprooted from the state including the Kristen Wiig Lionsgate movie "Barb and Star Go to Vista Del Mar" and Reed Morano's Amazon series "The Power."