Hip-hop artist K Camp signs new independent partnership with TikTok's music distribution

Ashley Mcrayy

Atlanta's own K Camp has signed a new deal with the fastest growing social media app in the world, TikTok. It's a deal that's only fitting for the artist, as back in 2020 we remember his hit song "Lottery, (Renegade)" going viral on the platform. You could say it's one of the first songs to have started trend of dances that take over the app. 

K Camp tells FOX 5 it's a single distribution deal through SoundOn. SoundOn is a full-service platform and partner for music marketing, global music distribution, and artist services and exists to give every music creator the power to connect authentically with new audiences and "do music" their way. SoundOn offers a space for artists to curate their music content for fans to duet, stitch or recreate with their friends. The platinum-selling artist says he's especially grateful for Naj Travis, the U.S. A&R Manager at TikTok / SoundOn, who spearheaded closed the deal. The platform allows artists to upload their music directly to TikTok and begin earning royalties, when that music is used. SoundOn pays out 100% royalties to music creators in the first year and 90% after that.

K Camp's upcoming single "Pretty Ones" is being highlighted on the app. 

"I'm finally Independent and excited to be doing this direct deal with TikTok. It feels like a full circle moment. I want the world to finally see me as a businessman, entrepreneur, as well as a superstar," K. Camp said.  

His new single "Pretty Ones" will be released Friday, Feb. 10, along with the video on YouTube. You can follow him on social media @KCamp