Fire department launches campaign to prevent child deaths in hot cars

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It happens too often: a dad or a mom leaves leaves children in the car.

With record setting temperatures soaring across the country and the heat index climbing, the Delray Beach Fire Department in Palm Beach, Florida is rolling out a new safety campaign.

Fire Chief, Neal de Jesus, rolled out a new public safety campaign aimed at preventing hot car injuries and deaths in children.  It’s message is simple: “Look before you lock” your car.  The campaign centers on a mirror tag that is meant to be placed in the child's safety seat when it is empty and hung from the rear view mirror when the child is in the vehicle. 

Delray Beach firefighter/paramedic Captain Kevin Saxton said it takes about ten minutes in a hot car for the heat to take its toll.