'Stranger Things' sneakers with hidden messages

ATLANTA (FOX 5 Atlanta) - A new Nike sneaker is burning with hidden messages... literally. 

Inspired by season three of Netflix's hit series "Stranger Things," the shoe company created a limited-edition sneaker. 

When the gray exterior of the shoes is burned away, secret logos and messages appear. The shoes were exclusively available in San Diego this past weekend. 

WAGA reported this story from Atlanta.