Jon Taffer plans to bring Taffer's Tavern to Atlanta

Taffer's Tavern looking to expand

Alpharetta bar owner Jon Taffer is looking to bring Taffer's Tavern to Atlanta and is also talking about new tech trends in the restaurant industry.

ALPHARETTA, Ga. - Alpharetta bar owner and "Bar Rescue" host Jon Taffer is looking to expand his restaurant concept, Taffer’s Tavern.

What we know:

Taffer recently attended the National Restaurant Association Show, where he explored emerging tech trends shaping the industry. One major focus at the event was "automated beverage solutions," including innovations like "Fizz-Bot," a machine capable of making 450 drinks per hour with up to 28 different flavors.

Despite the technological advances, Taffer said he isn’t rushing to replace bartenders with machines. Instead, he envisions Taffer’s Tavern as a place where customers can reconnect without the interference of technology.

What they're saying:

"You know, the second public building ever built in America was a bar. There were no city halls, there were no hotel meeting rooms back then," Taffer said. "Bars were the center of the community. That's what we want Taffer’s Tavern to reconnect with — people in an environment where social media has become the connection rather than face-to-face. So, we see Taffer’s Tavern being the center of the community."

What's next:

Taffer’s Tavern is expected to open a new location in Atlanta soon. Like the others, it will feature a "fast-craft" cocktail program, emphasizing quality drinks made quickly without sacrificing the traditional bar experience.