In a full-page, spread advertisement in a Hollywood-based industry magazine, California Gov. Gavin Newsom called on film and television studios to stop filming in Georgia.
"Hollywood: Your values, Your choice."
"California is the best place in America to create. For 100 years, we’ve been the home for storytelling and storytellers. Together we built a creative community that includes unrivaled cast, crews, craftspeople, infrastructure, and technology. Robust tax credits and other incentives. The best culture," the ad says. "Most importantly, we share your values. So now, it’s time to choose."
UNITED STATES - JULY 15: California Gov. Gavin Newsom (D) talks with reporters after a meeting with Speaker of the House Nancy Pelosi, D-Calif., in the U.S. Capitol, on Friday, July 15, 2022. (Tom Williams/CQ-Roll Call, Inc via Getty Images) (Getty Images)
"As other states roll back people's rights, California will continue to protect fundamental freedoms for all and welcome businesses that stand up for their employees," Newsom said in a statement. "Extending this program will help ensure California's world-renowned entertainment industry continues to drive economic growth with good jobs and a diverse, inclusive workforce."
Studios have opted to take productions to Georgia for its lucrative tax credits.
Georgia's film industry has generated billions of dollars for several years. Gov. Brian Kemp on Monday said Georgia's film and television industry as productions spent $4.4 billion during fiscal year 2022
Tyler Perry Studios has been based in Atlanta since 2006. In 2015, Tyler Perry Studios announced plans to expand with the acquisition of for U.S. Army base, Fort McPherson.
Four of the top six highest domestic-grossing movies were filmed in Georgia: "Avengers: Endgame," "Spider-Man: No Way Home, "Black Panther" and "Avengers: Infinity War."
FOX News and the Associated Press contributed to this report.