Heartbroken over NCAA March Madness loss? Win a DiGiorno ‘Cry Pie’ to ease your pain

Some NCAA college basketball games can bring superfans a rollercoaster of emotions, but DiGiorno said it is ready with the assist with its new promotion.

National frozen pizza brand DiGiorno has revealed its first-ever DiGiorno Cry Pie – an all-onion pizza featuring triple-onion toppings: caramelized yellow, aromatic red and crispy green. 

"We’re always looking to push culinary boundaries while still providing the same high-quality, fresh-baked experience people can expect from DiGiorno," Kimberly Holowiak, senior brand manager for the company said. "We’ve all seen or experienced the heartbreak that comes with a tough loss during the college basketball championship. We hope our Cry Pies offer people a fun way to engage with the tournament and our brand, no matter who they’re cheering for!" 

 So, whether your team misses a buzzer-beater or ends up on the wrong size of an upset, DiGiorno said you can blame your tears on the onion-covered Cry Pie. 


Overhead shot of DiGiorno's Cry Pie (Credit: DiGiorno)

Starting now through Monday, April 3, fans can sign up for a chance to win one of DiGiorno’s Cry Pies here

DiGiorno is a brand of frozen pizzas sold in the United States and Canada and is currently a subsidiary of Nestlé. You can find DiGiorno in the freezer aisle of grocery and mass merchandise stores nationwide.

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The NCAA tournament kicked off on March 16.


The Cry Pie features three types of onions. (Credit: DiGiorno)

Sweet 16 weekend will see games in New York City (East Region), Las Vegas (West), Kansas City, Missouri (Midwest), and Louisville, Kentucky (South).

RELATED: A history of the term March Madness in basketball

The Final Four game will happen in Houston, on April 1, with the championship game on April 3.

Basketball aficionados, take note: The women's NCAA Tournament will hold its Final Four in Dallas, a four-hour drive up the road from Houston.

This story was reported from Los Angeles.