ATLANTA - The Host Committee logo for Super Bowl LIII in Atlanta was released on Thursday, along with its official website and social media channels.
The logo uses red and gray along with an aerial view of Mercedes-Benz Stadium to represent Atlanta. Officials say the colors in the letters represent a vibrant, progressive and diverse city.
Atlanta with host Super Bowl LIII on February 3, 2019.
“We want to introduce our logo design with a nod to our great city as well as the finest stadium in the world and show how much we are anticipating the challenge of hosting a Super Bowl experience like none other,” said Atlanta Super Bowl LIII Host Committee Chief Operating Officer Brett Daniels.
“We created this logo to represent the passion, pride and excitement we feel for playing host to pro football’s crown jewel,” added Atlanta Super Bowl LIII Host Committee Executive Director Carl Adkins. “We tried to creatively include the key architectural element of our new iconic stadium in the design while also adding a special football touch as goal posts anchor the dynamic roof panel.”
Mercedes-Benz Stadium opened for the first time in just the past few weeks, and the roof is scheduled to be open for the first time on Sunday pending weather.