The Most Colorful Tailgate Snacks on the Block

Photo Credit: Doritos / Frito Lay

Starting today, you can add some color to your chips and dip! Frito-Lay is producing bags of rainbow-colored chips, a "bold" limited-edition flavor inspired by the pride flag in partnership with the nonprofit It Gets Better.  Doritos Rainbows are a limited-edition version of its Cool Ranch-flavored tortilla chips.

It's a first for Doritos, both as a product supporting LGBT causes and as a flavor with more than one color of chip. The chip-maker says the purpose of Rainbows is to bring "an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception."

You won’t find these bags in stores - you first have to donate $10 or more to the It Gets Better Project, Dan Savage's nonprofit aimed at suicide prevention among LGBT teens. 

Donors will get their bags by mail while supplies last.