Masked gunman fires into Harry Potter store in Manhattan

Harry Potter Store New York is located at 935 Broadway. (FOX 5 NY)

The NYPD was investigating a shooting at the Harry Potter store in the Flatiron District.

A masked gunman approached the store at about 2:55 a.m. Friday and fired into the glass door, according to cops.

A security guard told police he heard a commotion at the rear of the flagship location on Broadway when the gunman, pressed up to the window said: "what's up now?" before firing multiple shots.

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The security guard took cover as the glass shattered. 

Two witnesses in a nearby building on Fifth Ave.  told police they saw the suspect get out of a black Mercedes Benz, wearing a ski mask and carrying a gun. 

RELATED: Harry Potter New York store to open in Flatiron District

The suspect took off in the vehicle. No description was given of the gunman. No injuries were reported.

The Harry Potter store at 935 Broadway opened in June. The three-story, 20,000 square ft. establishment is packed with all-things-Potter and Fantastic Beats from exclusive New York products, to personalized wands, candies, and a Butterbeer hall.