Annual PeachFest celebrates farm to table path of peaches

Peachfest celebrates Georgia's iconic fruit

Peaches are kind of important here in Georgia, so it makes sense that a festival in downtown Atlanta is celebrating everything the fruit has to offer. Peachfest is back this weekend and Paul Milliken stopped by to get a taste of the action.

ATLANTA - Georgia just wouldn’t be Georgia without peaches — and this weekend, our official state fruit is the guest of honor at a big, delicious celebration!

We’re talking about PeachFest, which returns to the John Portman-designed Peachtree Center in downtown Atlanta this Sunday afternoon (July 27th). The annual event is presented by full-service marketing agency Taste Network, and is a flavorful tribute to peaches and the people who bring them to us — from the Georgia farmers who grow them to the culinary artists who constantly find new and unique ways to incorporate them into dishes.

Back in 2022, we spent a morning at Peachtree Center previewing that year’s PeachFest, and spoke with Wrecking Bar Brewpub owner Stevenson Rosslow about the importance of peaches on his menu.

"We’ve been buying Pearson Peaches since the beginning," said Rosslow. "This time of year, we cook with peaches. There’s probably two or three different peach items on our menu that rotate throughout the season, and we make beer with peaches."

Wrecking Bar Brewpub is one of a long list of restaurants and culinary businesses represented at PeachFest — and yes, there’s plenty for attendees to taste-test throughout the event. This year’s PeachFest opens for VIP access at 3 p.m. and generation admission at 4 p.m. — VIP tickets are $130 and general admission is $95. For more information on tickets, click here.