ATLANTA (FOX 5 Atlanta) - The Super Bowl festivities officially kicked off Saturday morning in Atlanta.
The Super Bowl Experience opened at 10 a.m. inside the Georgia World Congress Center. The event is ticketed but includes access to interactive games and photo opportunities, including a stage featuring the Vince Lombardi Trophy.
Super Bowl LIVE also opened to fans inside Centennial Olympic Park Saturday morning. It is free and will include a concert series headlined by local artists.
"We've always wanted to make sure that you utilize and we represent the city more than anything else," said Sean Conolly with KREATE.
One of the largest attractions inside Super Bowl LIVE is a 35-foot-tall replica of the Lombardi Trophy that features a light show set to music.