Young adults want to quit smoking in record numbers

New research shows young people are more motivated than ever to quit smoking and vaping, but stronger, more addictive nicotine products are making it harder to walk away. Kathy Crosby, president and CEO of Truth Initiative, joins us to break down why quitting gets tougher after the New Year, how today’s nicotine impacts mental health, and why support—not shame—is key. She also shares effective quitting strategies and trusted resources to help young people succeed.