How small businesses can prepare for the World Cup

Name: How small businesses can prepare for the World Cup
Uploaded: 2026-02-06T16:45:29Z
Description: As Atlanta prepares to host the FIFA World Cup, small businesses are bracing for a surge in customers — and the challenges that come with it, from higher transaction volumes to increased fraud risk. Denise Press, North American Head of Small Business at Visa, explains what to expect, how busy periods can strain cash flow, and how local businesses can attract and retain new customers.

As Atlanta prepares to host the FIFA World Cup, small businesses are bracing for a surge in customers — and the challenges that come with it, from higher transaction volumes to increased fraud risk. Denise Press, North American Head of Small Business at Visa, explains what to expect, how busy periods can strain cash flow, and how local businesses can attract and retain new customers.

Posted February 6, 2026 11:45am EST