How FIFA Fan Bracelets became the 'it' item of Fanfest
FIFA Fan bracelets have become the coveted "it" fan merch of the 2026 World Cup FIFA Fanfest. Al McRae from Bank of America joins us to talk about how the bands they brought to FIFA have become a fan phenomenon.
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How FIFA Fan Bracelets became the 'it' item of Fanfest
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