Gen Z and Millennials choosing 'experience over sightseeing'
As the summer travel season approaches, Hartsfield-Jackson is preparing for a surge in young travelers who are moving away from traditional tourism and toward what experts call "Intentional Travel." Brian Hoyt, Vice President with EF Ultimate Break, joined us to discuss the results of their latest study, "The State of Gen Z & Young Millennial Travel (Vol. III)," which highlights a dramatic shift in how 18-to-35-year-olds are spending their vacation time and money.
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