Peach Bowl to bring thousands to downtown Atlanta

This massive event is transforming the city into a bustling hub, with visitor estimates soaring as high as 200,000 people—far exceeding the stadium's 75,000-seat capacity. Local landmarks like Stats Brewpub are bracing for thousands of guests, while economists debate a massive financial windfall ranging from $30 million to over $150 million, providing a vital mid-winter boost for hospitality and gig workers alike.