Atlanta lifestyle brand Urthy sweetening the season

Metro Atlanta-based lifestyle brand Urthy features a unique selection of body and skin care, fragrances, candles, and car and scent diffusers. Founder Jen Rotondo says it all began when she and her sister were both diagnosed with autoimmune conditions, which led them to take a much closer look at the products lining their shelves at home. Urthy recently launched an Autumn and Holiday 2025 Season Collection, with home and body products specifically meant to evoke the coziness of fall and winter.