DEKALB COUNTY, Ga. - We go to a pro - a woman who approaches Black Friday like it's her Super Bowl Sunday. And let me tell you this quarterback of savings is going to give you a peek at her playbook. Folks meet Aimee Brittain.
"Two hours just to get out of the parking lot and onto Peachtree. Two hours," she said recalling an early amateur mistake.
Aimee Brittain once even missed a great deal because she stopped to use the bathroom.
"We got out of line one time and we missed the deal because we had to get it by a certain time."
But that was many years ago.
"Every TV in my house I've gotten on Black Friday. Everyone," she told me proudly.
This seasoned bargain shopping pro has learned so much about Black Friday deals and steals she started a website called "Pretty Frugal Diva." And it came from necessity.
This single mother making at the time was making $18,000 a year wanted to give her then four-year-old daughter what she wanted ... ballet lessons.
"I realized I was spending $150 a week on groceries. I started cutting coupons and got it down to $50 a week. Got her into ballet and I've been going ever since," the Union City mom said.
Aimee Brittain has a three-point strategy for Black Friday shopping.
And this is how it works:
Let's start with planning. She only shops for what she needs. Nothing more. And she looks at the prices in October so when the big day arrives she'll know if it's a real deal or not. Then she narrows down where she plans to buy it. Finally, she creates a driving plan, electronics first, clothes last.
Next, it's time to do a little research. Aimee does a reconnaissance mission.
"Go in the night before. Take a look around before they close."
See where the displays are going, then prints a map. Yep, she prints the store's map. Now it's time to commit to a strategy.
"You want to hit hard, hit fast and hit organized," she told me.
Sometimes this frugal shopper goes with a team. All of them wear the same recognizable shirt. They synchronize their watches and head into the store - dividing up. One gets the electronics, another the toys for the group.
This year she's switching it up by shopping online. Aimee registers with the website, puts her credit card in, places her items in the cart. Then, she waits for midnight.
"I just keep refreshing and refreshing until I see the price has changed. I push send, check out. I'm done," she said.
This year Aimee wants a TV, jeans and a blender. And she'll do it she says on a budget of $150.
Whether it's Black Friday or just a regular Monday, she never, ever pays full price.
"No never. No never. Who does that!?"
Here's a peek at some Black Friday ads:
A complete list can be found here: http://bestblackfriday.com/ads
Walmart Black Friday ---> http://bestblackfriday.com/ads/walmart-black-friday
Target Black Friday ---> http://bestblackfriday.com/ads/target-black-friday
Best Buy Black Friday ---> http://bestblackfriday.com/ads/best-buy-black-friday
Toys R Us ---> http://bestblackfriday.com/ads/toys-r-us-black-friday
Sam's Club ---> http://bestblackfriday.com/ads/sams-club-black-friday
JCPenney ---> http://bestblackfriday.com/ads/jcpenney-black-friday
GameStop ---> http://bestblackfriday.com/ads/gamestop-black-friday
Big Lots ---> http://bestblackfriday.com/ads/big-lots-black-friday
CVS Pharmacy ---> http://bestblackfriday.com/ads/cvs-pharmacy-black-friday
Groupon ---> http://bestblackfriday.com/ads/groupon-black-friday
HHGregg ---> http://bestblackfriday.com/ads/hhgregg-black-friday
Michaels ---> http://bestblackfriday.com/ads/michaels-black-friday
Microsoft Store ---> http://bestblackfriday.com/ads/microsoft-black-friday
Office Depot and OfficeMax ----> http://bestblackfriday.com/ads/office-depot-and-officemax-black-friday
PetSmart ---> http://bestblackfriday.com/ads/petsmart-black-friday
Staples ---> http://bestblackfriday.com/ads/staples-black-friday
Walgreens ---> http://bestblackfriday.com/ads/walgreens-black-friday