One Australian K-Mart superfan has taken her brand devotion to the next level and is making waves online.
The woman inked a tattoo of the superstore's logo on her ankle.
The Daily Mail reports that the woman knew she'd get bombarded by what she calls "negative Nancies" but she doesn't regret her decision.
She posted a picture of her tat on Facebook, and, to no surprise, a flood of comments followed, with many urging her to seek sponsorship from the chain.
There's no word yet if K-Mart will give her a discount for her new body art.
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