Chipotle is taking a "cheesy" approach in an effort to lure customers into trying its queso.
On Tuesday, Dec. 12, the Tex-Mex chain is offering a free side of the queso to anyone who wears a "cheesy" sweater.
Hey, if you wear your cheesiest sweater to Chipotle on Tuesday, December 12th, we’ll hook you up with FREE QUESO when you buy an entrée. Check it out: https://t.co/ttuKVrjlZt pic.twitter.com/Uz3wDSKs66— Chipotle (@ChipotleTweets) December 6, 2017
So what does a sufficiently cheesy sweater look like?
Well, the company didn't specifically say, but they want you to surprise workers with a fun knit.
The new side item has been profitable for the company since its release. Stock in the company rose 17 percent last quarter.