Atlanta's own Jermaine Dupri will produce a six-day concert series leading up to the Super Bowl in his hometown this February.
The Grammy-winning hitmaker teamed up with Verizon and the Atlanta Super Bowl Host Committee to produce the shows for Super Bowl LIVE in Centennial Olympic Park.
Dupri sat down with FOX 5 anchor/reporter Marissa Mitchell Wednesday in his studio to discuss his plans to showcase his city's music and flavor to the world.
"It's going to be six days of non-stop good music," Dupri said.
Dupri has produced songs for music's biggest stars, including Usher and Mariah Carey. He started his own music label, So So Def, more than 25 years ago and introduced popular artists, such as Kriss Kross, Bow Wow, Xscape and Jagged Edge.
Durpi's decision to produce the free, family-friendly concerts came on the heels of controversy over the Super Bowl Halftime Show. Across social media, many people expressed their belief that Atlanta hip-hop and R&B stars should've been included in the show, which will be headlined by pop/rock group Maroon 5. Dupri hopes to "quench everybody's thirst" with his shows, which he says, will be diverse and full of urban flavor.