"I feel much cooler as a 34 year old man right now," said Hawks guard Kyle Korver while wearing the uniform in front of assembled media and team officials.
The new team colors are Torch Red, Georgia Granite Gray and Volt Green; the last of which is a neon-looking color, a new trend on jerseys.
"Adding a little splash of neon color," said Korver. "This is supposed to be the hot one in the next few years, apparently. Hopefully that's a good thing."
University of Oregon sports teams perhaps pioneered the neon look. The new Discovery High School in Lawrenceville plans to use a neon color in their logo.
"While I appreciate what my peers think, it's really about what the kids think," said Hawks CEO Steve Koonin.
There was a Las Vegas level of neon at Coach Z's Basketball Camp at Emory University, hosted by Emory men's basketball head coach Jason Zimmerman. Some of the kids in attendance had seen the jerseys; those who looked at pictures on a cell phone of the new design had generally positive reviews.
"When you play you want to stand out," said Charlie Parker, one of the players at the camp. "Usually neon stands out."
Kids at the camp had neon colors on their shoes, socks, shirts and shorts. They say that's a fashion trend they see on the basketball court and around school.
"I think more people will buy [Hawks] merchandise now," said Trevor Zimmerman. "Everyone has at least one pair of neon stuff."
Among the other features of the Hawks' new jerseys is the ability to mix-and-match different colors of jerseys, shorts and socks. The material also has what the team calls a "feather pattern."
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